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dao

Delivering a refined website experience

Client

dao

Duration

2 months

Indsutry

Logistics

Services

UX/UI Design

WordPress

The Challenge

After dao merged with Bladkompagniet, the companies needed a unified, clear online presence. They faced challenges combining different IT systems, websites, and customer communication. Our goal was straightforward: build digital platforms that make managing mail, packages, and magazine subscriptions easy for every customer. The initial focus was on delivering an excellent website, with plans to further streamline the purchasing process and introduce a user-friendly mobile app.

Our Approach

Our first step was creating a straightforward, informative website. We also implemented an AI assistant that efficiently answers common customer questions, significantly reducing the workload on customer service. Purchases for postage and labels initially remained external at pakke.dao.as but will be integrated directly into the main website by late 2025. A significant improvement was the simple toggle switch separating private and business user experiences, making the site more user-friendly.

See live site

"dao Digital fully embraced our collaborative approach. Despite having many internal tasks, they managed to prioritize close cooperation. It was a pleasure to see the team working together, enabling us to launch the new dao.as in just 4 months. Kudos to everyone at dao, a real pleasure."

Mads Hofman

CEO, Abtion

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The solution

Overcoming challenges

While we dramatically improved the website experience for customers, legacy systems behind the scenes remained unchanged. This required clever strategies for clearly presenting information and efficiently handling customer inquiries, without immediately changing internal apps or purchasing processes.

Results

In just over two months, we successfully launched a single, cohesive, WordPress-based website for dao. The new site now handles over 1.2 million visitors each month, with even higher numbers during peak periods. The implemented AI assistant has already reduced customer service inquiries by approximately 15%, and further improvements continue.In just over two months, we successfully launched a single, cohesive, WordPress-based website for dao. The new site now handles over 1.2 million visitors each month, with even higher numbers during peak periods. The implemented AI assistant has already reduced customer service inquiries by approximately 15%, and further improvements continue.