dao
Seemless web experience & AI customer service
Client
dao
Duration
2 months
Industry
Logistics
Services
UX/UI Design
WordPress
AI
Uniting systems into one seamless experience
After dao merged with Bladkompagniet, the companies needed a unified, clear online presence. They faced challenges combining different IT systems, websites, and customer communication. The goal was to build digital platforms that make managing letters, packages, and magazine subscriptions easy for every customer. The initial focus was on delivering an excellent website, and later we also worked with dao to further streamline the purchasing process through a user-friendly mobile app - you can read more about that in a separate case.
Introducing AI customer service
Our first step was creating a straightforward, informative website with an AI assistant to efficiently answers common customer questions. Purchases for postage and labels initially remained external at pakke.dao.as, but was later integrated directly into the main website. Among other things, we introduced a simple toggle switch separating private and business user experiences, which significantly improved the usability of the site for both groups.
"dao fully embraced our collaborative approach, despite having to juggle many internal tasks. It was a pleasure to see the team working together, enabling us to launch the new dao.as in just 4 months. Kudos to everyone at dao!"
CEO, Abtion
"Vi stod overfor en vigtig opgave med at samle to websites til ét fælles dao-univers - med en stram deadline og et klart ønske om en løsning, der ramte dao’s visuelle identitet, tone og den oplevelse, vi ønskede at give vores kunder. Det lykkedes – ikke mindst fordi vi hele vejen havde en ærlig og åben dialog i øjenhøjde, tydelig projektledelse og en partner, der forstod mere end bare teknikken – nemlig vores forretning."
Marketingchef, dao
"Vi stod overfor en vigtig opgave med at samle to websites til ét fælles dao-univers - med en stram deadline og et klart ønske om en løsning, der ramte dao’s visuelle identitet, tone og den oplevelse, vi ønskede at give vores kunder. Det lykkedes – ikke mindst fordi vi hele vejen havde en ærlig og åben dialog i øjenhøjde, tydelig projektledelse og en partner, der forstod mere end bare teknikken – nemlig vores forretning."
Marketingchef, dao
The solution
Legacy system challenges
While we dramatically improved the website experience for customers, legacy systems behind the scenes remained unchanged. This required clever strategies for clearly presenting information and efficiently handling customer inquiries, without immediately changing internal apps or purchasing processes.
Customer service inquiries reduced by 15%
In just over two months, we successfully launched a single, cohesive, WordPress-based website for dao. The new site now handles over 1.2 million visitors each month, with even higher numbers during peak periods. The implemented AI assistant instantly reduced customer service inquiries by approximately 15%, and further improvements continue.
"Samarbejdet med Abtion har været præget af tillid, engagement og en fælles forståelse for opgaven. Vi kom i mål til tiden med et site, der føles som os og danner et stærkt digitalt fundament. Og samarbejdet er fortsat siden – med samme gode oplevelse hver gang."
Marketingchef, dao
\ Step into the engine room
Our process is open and inclusive, and we invite our clients to take play an active part in the creation of the product.
Cases
Let's talk about your next project
Mads Hofman
CEO & Advisor
Abtion \
We solve real problems and deliver intuitive, enjoyable user experiences. We believe in the power of simplicity and user feedback as the key to creating digital solutions that resonate and endure.
