â
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dao
Delivering a refined website experience

Client
dao
Duration
2 months
Industry
Logistics
Services
UX/UI Design
WordPress
AI
The Challenge
After dao merged with Bladkompagniet, the companies needed a unified, clear online presence. They faced challenges combining different IT systems, websites, and customer communication. Our goal was straightforward: build digital platforms that make managing mail, packages, and magazine subscriptions easy for every customer. The initial focus was on delivering an excellent website, with plans to further streamline the purchasing process and introduce a user-friendly mobile app.
Our Approach
Our first step was creating a straightforward, informative website. We also implemented an AI assistant that efficiently answers common customer questions, significantly reducing the workload on customer service. Purchases for postage and labels initially remained external at pakke.dao.as but will be integrated directly into the main website by late 2025. A significant improvement was the simple toggle switch separating private and business user experiences, making the site more user-friendly.

"dao Digital fully embraced our collaborative approach. Despite having many internal tasks, they managed to prioritize close cooperation. It was a pleasure to see the team working together, enabling us to launch the new dao.as in just 4 months. Kudos to everyone at dao, a real pleasure."
CEO, Abtion



"Samarbejdet med Abtion har vĂŚret prĂŚget af tillid, engagement og en fĂŚlles forstĂĽelse for opgaven. Vi stod overfor en vigtig opgave med at samle to websites til ĂŠt fĂŚlles dao-univers - med en stram deadline og et klart ønske om en løsning, der ramte daoâs visuelle identitet, tone og den oplevelse, vi ønskede at give vores kunder. Det lykkedes â ikke mindst fordi vi hele vejen havde en ĂŚrlig og ĂĽben dialog i øjenhøjde, tydelig projektledelse og en partner, der forstod mere end bare teknikken â nemlig vores forretning. Vi kom i mĂĽl til tiden med et site, der føles som os og danner et stĂŚrkt digitalt fundament. Og samarbejdet er fortsat siden â med samme gode oplevelse hver gang."
Marketingchef, dao



The solution
Overcoming challenges
While we dramatically improved the website experience for customers, legacy systems behind the scenes remained unchanged. This required clever strategies for clearly presenting information and efficiently handling customer inquiries, without immediately changing internal apps or purchasing processes.
Results
In just over two months, we successfully launched a single, cohesive, WordPress-based website for dao. The new site now handles over 1.2 million visitors each month, with even higher numbers during peak periods. The implemented AI assistant has already reduced customer service inquiries by approximately 15%, and further improvements continue.In just over two months, we successfully launched a single, cohesive, WordPress-based website for dao. The new site now handles over 1.2 million visitors each month, with even higher numbers during peak periods. The implemented AI assistant has already reduced customer service inquiries by approximately 15%, and further improvements continue.



\ Â Welcome to the engine room
Our process is open and inclusive, and we invite our clients to take play an active part in the creation of the product.