Jydsk Tagteknik: A finished roofing quote in minutes, on site

Client
Jydsk Tagteknik
Industry
Construction
Services
UX/UI Design
User testing
Development
Ruby on Rails
Every quote took two trips
A roofing quote is only as good as the measurements behind it. At Jydsk Tagteknik, that meant the salesperson first drove out to the customer to measure the roof, then back to the office to work out the quote. If the customer wanted prices for several roof types, that meant several calculations.
The price depends on the specific roof construction and on the roof the customer wants, so materials and labour have to be calculated every time. The process was expensive and slow, and a long time could pass between the customer asking for a quote and getting it.
75 quotes a day
Jydsk Tagteknik is Denmark's leading roofing company, with more than 100 service vans and more than 10,000 jobs a year. That adds up to 75 quotes a day on average.
So they chose to build their own quoting system, 100% tailored to the business. The aim was to save time on all those quotes and raise the chance of a quote turning into an order.
The business case was simple: if the system converts just one more quote and cuts just one minute off the time it takes to make a quote, the investment quickly pays for itself.
A roofing company at scale
- 100+service vans on the road
- 10,000+jobs a year
- 75quotes a day on average



The quote gets made at the customer's home
A finished quote in minutes
Every Jydsk Tagteknik salesperson got an iPad with the quoting system. They measure the roof with a laser measure, enter the measurements, and the calculations are ready in seconds. A specific quote is done in minutes, while the salesperson is still with the customer.
BBR already knows the roof
The system automatically fetches data about the current roof from BBR, the Danish building register. That means it can factor in the cost of removing the old roof, as well as the energy grant the customer can get for putting on a new one.
The customer designs the roof too
Clay tiles? One roof window or several? Copper, zinc or steel gutters? The salesperson and the customer design the roof together, and the price updates instantly, so the customer can see how each choice affects it.
The salesperson can quickly put together alternative quotes for the customer to consider. If the customer has already made up their mind, they can sign directly on the iPad.
Vi nøjes ikke med at følge med
Mads Hofman
CEO & Advisor

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