Maersk Oil: A leadership app for the short breaks between meetings
Client
Maersk Oil
Industry
Energy
Services
UX/UI Design
Integration
React Native
Ruby on Rails
200 leaders, 40 countries and a full inbox
Important information doesn't help much if it drowns in the inbox. That was the problem for Total (formerly Maersk Oil), whose 200 top leaders were spread across more than 40 countries. It made it hard to keep the leaders up to date, both with each other and with headquarters.
They were busy people who rarely sat at a desk for long. More often they were rushing between meeting rooms or queuing at a gate in an airport somewhere in the world. At the same time, they got so many emails that the important information got lost.
"Abtion’s solution for our “leadership app” improved the user experience, which led to increased engagement. The team were great at collaborating and proactive about improving the user journey."
Head of communications, Special projects
An app for the short breaks
Built on habits from social media
To reach these busy leaders, we designed a solution that builds on behaviour most of us already know from social media. An app that sits right there on the phone and fits the short moments when you're standing in a queue or clearing your head between two meetings.
Likes, profile pictures and reading time
We built in features such as likes, profile pictures and reading time to increase engagement and give leaders the best possible reason to stay up to date.
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Mads Hofman
CEO & Advisor
Abtion \
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