Novo Nordisk Pharmatech: A website that leads customers to the right advice
Client
Novo Nordisk Pharmatech
Industry
Pharmaceuticals
Services
UI Design
Development
Integration
WordPress
Insulin that isn't for people
Like its parent company, Novo Nordisk Pharmatech sells insulin, but not for people. It's technical insulin, which the pharma and biopharma industry uses in medicine. They also sell so-called quats, substances used as an active ingredient in medicine, for example for disinfection in eye drops.
Nobody buys ingredients for medicine in one click. It's a long sales process, so the website has to hold on to potential customers throughout the entire buying journey. That makes the route to the right advice the most important feature on the site.
A site that didn't match the family
When you're part of the Novo Nordisk family, the bar is high, and the website had to match the company's recognised products. The old site was outdated and visually a bit dull.
The CMS didn't help either. Creating new pages was too cumbersome for the editors, and the system required programming skills.
"The whole process went surprisingly fast. We started in November and launched the new site in mid-March, and that was with everything included. Enquiries about our products have increased since the new site went live. This is a big change and very significant, as the purpose of the website is to create contact with both existing and potential customers."
Global Marketing Manager
A site at Novo Nordisk level
Bright, good-looking and welcoming
The site got a professional makeover, so it lives up to Novo Nordisk's visual standard. Video became a central element that brings the brand to life.
The response was very positive. The site is bright, good-looking and welcoming, and it fits with the rest of Novo Nordisk Pharmatech's visual material.
Building blocks instead of code
The CMS also got an overhaul and became easy and clear to work in. Pages are built and edited quickly with reusable modules that work like building blocks, so editors don't need technical skills.
From November to mid-March
We started in November and launched the new site in mid-March. Having design and development under the same roof was crucial. And according to Novo Nordisk Pharmatech, enquiries about their products went up after the new site went live.
Vi nøjes ikke med at følge med
Mads Hofman
CEO & Advisor
Abtion \
Vi tester, udforsker og bruger aktivt nye AI-teknologier i vores løsninger. Lad os få jeres setup up to date.
