Salling C Optik: A website that renews itself as fast as the frames
Client
Salling C Optik
Industry
Retail
Services
UX/UI Design
Development
WordPress
Over 100 years old, never old-fashioned
Salling C has been at Nørrebros Runddel in Copenhagen for more than 100 years. The optician has survived both crises and wars by constantly renewing itself. The one tradition they hold on to is a focus on quality. Everything else is new, and this is where you go if you want glasses with a twist.
A website that had stood still
Over time the old website had become outdated, and it was hard for Salling C to control both the content and the structure of the site themselves. That was a poor fit for a business that always has something new to show.
Salling C wanted a website with the same DNA and edge as the shop. It had to renew itself as fast as the frames, make room for stories, new brands and products and the latest in optics. And it had to meet customers' practical needs, like booking an eye test quickly and easily.
The shop is in charge
Modules they move around themselves
We built a modular website that Salling C could fill in and rearrange themselves, exactly as they liked. That gave them full control over both the content and the structure of the site.
Products and brands that belong together
Products and brands were tied together in one overview. Visitors can filter by brand and preference and find the glasses that suit them.
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Mads Hofman
CEO & Advisor
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