Connecting developers, doctors & patients
Published
June 4, 2025
In healthcare, experience isn’t a bonus, it’s a prerequisite
With rising demands on the healthcare system, higher expectations for treatment, and limited resources, technology is the key to shaping the future of healthcare. Yet, many IT projects in the health sector fail because they:
Overlook complex stakeholder networks
Healthcare involves many different stakeholders with unique needs, priorities, and decision-making processes. Without a holistic approach, silo thinking and resistance to implementation emerge.
Lack insight into clinical workflows
Technological solutions only work if they integrate seamlessly into existing practice. When systems don't support healthcare professionals’ workflows or patients’ needs, they create more hassle than value.
With the right tools, patients are better equipped to take an active role in their care, in ways that feel informed and manageable.


“From the very beginning, Abtion has embraced a strong co-design approach, resulting in a user-friendly and research-backed platform that makes things easy for patients and ensures high-quality data.”
Chief Physician, Herlev-Gentofte Hospital
Technology is no miracle cure
...but it might bring us closer to one. When applied with a deep understanding of the healthcare sector, it can help free up time for those who need it most. Achieving this requires a strategic focus on scalability, integration, and data security.
Seamless integration
We ensure our solutions fit into existing IT infrastructure, integrate with medical equipment, and support efficient information exchange. We've already integrated Redcap and Single Sign-On (SSO) across all Danish regions, ensuring smooth interoperability and easy access to clinical data.
Security & compliance
With a strong focus on ISO13485 and CE certification, our solutions meet the highest standards for quality and data security. We work closely with national health authorities and regions to ensure that all systems comply with current legislation and industry standards.
From code to solutions in the clinic
Digital tools need to support real healthcare workflows. These three focus areas guide how we build them.
Co-creation
We involve patients, clinicians, and healthcare stakeholders early in the process to ensure that solutions are grounded in real needs, not just theoretical assumptions. When users are part of the development, we achieve greater acceptance and better implementation.
Patient empowerment
Health is not just about treatment but also about giving patients the right tools to take responsibility for their own health. We develop intuitive solutions that make it easier to navigate treatment journeys and improve communication between patients and healthcare professionals.
Data-driven decision support
Effective treatment requires access to the right data at the right time. Our solutions collect and structure data so healthcare staff can make faster and more accurate clinical decisions, for the benefit of both patients and providers.

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Mads Hofman
CEO & Advisor

Abtion \
We solve real problems and deliver intuitive, enjoyable user experiences. We believe in the power of simplicity and user feedback as the key to creating digital solutions that resonate and endure.