Lungeforeningen
A Breath of Fresh Air for Lungeforeningen’s Digital Presence
Client
Lungeforeningen
Duration
2 months
Indsutry
Health
Services
WordPress
UX/UI Design
The Challenge
Lungeforeningen is Denmark’s leading organization for lung health. They came to us with the need for a new website that could house their extensive library of articles, research, and resources, while also inspiring more visitors to support their cause through membership or donations.
Our Approach
The goal was to create a user-friendly and easy-to-navigate platform that could handle a large volume of content without overwhelming users. At the same time, the website needed to clearly highlight calls to action that would encourage more people to engage and contribute to the organization’s mission.
“Denmark has the highest rate of COPD-related deaths in the EU, and more than 700,000 Danes live with a diagnosed or undiagnosed lung condition. That makes the Lung Association’s website a crucial hub for knowledge and support. Through close collaboration, we managed to stay focused on what mattered and deliver a solution with a clear structure and easy access to vital content.”
Director of Product Management, Abtion
The solution
Overcoming challenges
We built the new site using WordPress CMS to ensure editorial flexibility and ease of use. We also designed a custom local navigation system, allowing each section of the site to have its own intuitive structure. Throughout the process, we involved end users through continuous testing and feedback. The main challenge was the sheer amount and complexity of content. To avoid overwhelming users, we implemented layered navigation and clear visual hierarchies. Regular user testing helped us validate and refine the experience.
Results
The new website has significantly improved the user experience and made it easier to manage content. Since launch, Lungeforeningen has seen a noticeable increase in both memberships and donations - strengthening their efforts to promote lung health across Denmark.
\ We love good relations
For more than 14 years, we’ve had a love for the process, helping clients overcome digital challenges.
