GN Hearing
A Knowledge Hub for Hearing Professionals
.avif)
Client
GN Hearing
Duration
2 months
Industry
Healthcare
Services
UX/UI Design
Webflow
AI
The Challenge
GN Hearing's innovation department is constantly pushing the boundaries of hearing technology. With their latest initiative, Listen To This, they sought to create an accessible and engaging knowledge hub for professionals in the hearing health industry. The goal? To share insights on hearing health's impact on humans through expert-driven content. GN Hearing needed a simple yet visually compelling website that could launch quickly. The platform had to serve as an educational hub, featuring masterclasses where industry leaders share their expertise. With a tight timeline and a strong focus on design over complex technical development, the challenge was clear: build an appealing and user-friendly site, fast.
Our Approach
Given the project's priorities, we recommended WebFlow for its flexibility and speed. This allowed us to design and develop in parallel, ensuring a rapid launch without compromising aesthetics. GN Hearing was deeply involved throughout the process, participating in daily standups to align on progress and priorities.
" GN Hearing asked us to build a visually compelling website, fast. Their new initiative, Listen To This, required an engaging web presence to support go-to-market. We built it in Webflow and launched on time, with a design that is both beautiful and easy to use."
Director of Product Manegement, Abtion
Working with Abtion on our MVP website was a great experience. We needed a simple, cost-effective site to help launch a new initiative - something quick to get live and easy to iterate on. The Abtion team brought exactly the kind of mindset we were hoping for: kind people, clear communication, and a strong focus on agile collaboration. Even though the brief was relatively light, they quickly aligned with our goals and delivered a solution that matched our needs. Most importantly, we were able to launch on time and with confidence, setting us up to learn and grow from day one.
Commercial Lead, GN Hearing
The solution
Overcoming challenges
Success came fast. As Listen To This gained traction, engagement soared beyond expectations. This was great news - but also meant the site needed additional capabilities not initially planned. To accommodate growing demand, we restructured the Webflow setup to support a more content-driven model. We also introduced multilingual support with AI-powered translations, ensuring accessibility for a global audience.
Results
Since launch, Listen To This has attracted a strong following, with high visitor numbers and outstanding engagement on social media. While there were no pre-existing benchmarks, the platform's impact is evident in the positive response from the hearing health community.
\ Step into the engine room
Our process is open and inclusive, and we invite our clients to take play an active part in the creation of the product.
