Lungeforeningen
A new website to inform and drive donations
Client
Lungeforeningen
Duration
3 months
Industry
Healthcare
Services
UX/UI Design
WordPress
Accessibility
User Research
A new website to inform and drive donations
Lungeforeningen is Denmark’s leading organization for lung health. They came to us with the need for a new website that could house their extensive library of articles, research, and resources, while also inspiring more visitors to support their cause through membership and/or donations.
High usability and conversion focused
The goal was to create a user-friendly and easy-to-navigate platform that could handle a large volume of content without overwhelming users. At the same time, the website needed to clearly highlight call-to-actions that would encourage more people to engage and contribute to the organization’s mission.
“Denmark has the highest rate of COPD-related deaths in the EU, and more than 700,000 Danes live with a diagnosed or undiagnosed lung condition. That makes Lungeforeningens' website a crucial hub for knowledge and support."
Director of Product Management, Abtion
"Through close collaboration, we managed to stay focused on what mattered and deliver a solution with a clear structure and easy access to vital content.”
Director of Product Management, Abtion
The solution
Wordpress CMS ensures editorial flexibility
We built the new site using WordPress CMS to ensure editorial flexibility and ease of use. We also designed a custom local navigation system, allowing each section of the site to have its own intuitive structure.
Throughout the process, we involved end-users through continuous testing and feedback. The main challenge was the sheer amount and complexity of content. To avoid overwhelming users, we implemented layered navigation and clear visual hierarchies. Regular user testing helped us validate and refine the experience.
Noticeable increase in both memberships and donations
The new website has significantly improved the user experience and made it easier to manage content.
Since launch, Lungeforeningen has seen a noticeable increase in both memberships and donations - strengthening their efforts to promote lung health across Denmark.
\ Step into the engine room
Our process is open and inclusive, and we invite our clients to take play an active part in the creation of the product.
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Mads Hofman
CEO & Advisor
Abtion \
We solve real problems and deliver intuitive, enjoyable user experiences. We believe in the power of simplicity and user feedback as the key to creating digital solutions that resonate and endure.
