DM Greenkeeping
Trimming a new digital experience
Client
DM Greenkeeping
Duration
2 months
Indsutry
Logistics
Services
UX/UI Design
WordPress
The Challenge
From ambitious startup to solid, scaled-up business, DM Greenkeeping has grown rapidly. But the digital foundation hasn’t kept pace. Their monolithic system was due for a serious upgrade to support future growth and improve the customer experience.
Our Approach
We began by reimagining the buying experience. With the new tool, customers can sketch their garden and instantly receive a personalized quote. In close collaboration with DM Greenkeeping, we refined the brand visuals, precisely defined the drawing tools, designed a streamlined purchase flow, and ensured the solution worked seamlessly across devices. The result is a flexible system that effortlessly converts tailored quotes into confirmed purchases.
"Map your garden in minutes and get a beautiful lawn, simple and effective. In close collaboration with DM Greenkeeping, we’ve built a solution that converts thousands of customers every day, boosting both conversion rates and customer satisfaction."
CEO, Abtion
The solution
Overcoming challenges
The existing monolith powers the company’s entire fleet logistics - and it had to work in tandem with the new buying experience. Our solution ensures data flows smoothly between the systems, while being built to handle scale: up to 1,000 daily orders, no sweat.
Results
The new purchase flow is set to launch for the 2025 season. Over 60% of customers are already completing their orders independently via the self-service tool - a powerful signal of usability and scalability. Built on a React frontend, the solution connects to the legacy PHP backend via a Node.js middleware layer, all with 100% test coverage across both unit and user levels.
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For more than 14 years, we’ve had a love for the process, helping clients overcome digital challenges.
