Are you ready for the new European Accessibility Act?

European Accessibility Act (EAA): Is Your Digital Solution Ready?


Starting in June 2025, companies that sell products or services directly online must comply with the new European Accessibility Act (EAA), which introduces stricter requirements for digital accessibility.

Fortunately, accessibility is more than just a legal requirement. It is a real competitive advantage and an investment in a broader, more satisfied user base.

It is about making it easy for everyone to interact with your digital platform, whether they have a disability, are holding a baby, or are simply on the move.
If you are already an expert in accessibility and ready to get started, contact us. Otherwise, keep reading.

EAA Refers to WCAG 2.1 – What Does That Mean?


To comply with the EAA, you need to follow the Web Content Accessibility Guidelines (WCAG 2.1) at levels A and AA. WCAG 2.1 is a set of guidelines and recommendations that make your digital content more accessible. The guidelines are based on four core principles:

Perceivable:

Content must be perceivable to all users. For example, text alternatives help screen readers interpret images.

Operable:

Navigation and functions must be usable by everyone, even for users who only have access to a keyboard or assistive technologies.

Understandable:

Content and interactions must be logical and easy to follow so that users do not get lost on the site.

Robust:

Solutions must work across browsers, devices, and assistive tools, from screen readers to alternative input methods.

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The latest version, WCAG 2.2, adds extra requirements that support people with cognitive and motor challenges. It may be beneficial to design for these updated guidelines now, as they are likely to become the next standard.

Benefits for Your Business

The EAA is not just a legal obligation. It is also an opportunity to create better digital products.

Reach a wider audience


A significant portion of the population only gets full value from your product when it has accessibility improvements. This includes an estimated 101 million people in Europe.

Improve the user experience

Accessibility efforts often lead to a better overall experience for everyone. A well-thought-out user experience can also improve your conversion rates.

Boost SEO and drive traffic

Semantically correct HTML and structured content help search engines understand your site better, creating more opportunities for organic traffic.

Strengthen your brand and credibility

Leading on accessibility shows social responsibility, high quality, and professionalism. This strengthens your brand in the eyes of users and stakeholders.

We Can Help with an Accessibility Audit
Contact us for a no-obligation conversation about how we can help you assess your platform’s current accessibility and provide clear recommendations for a better digital experience for all.

Contact us.