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From concept to code: AI in practice
Published
June 4, 2025
Author
Mads Hofman
We could spend this time lecturing you, dear reader, about where AI is heading, whether itâs overhyped, or how it might reshape the way we work in the future.
And while there are valid answers in chasing all those questions, we wonât take up your time doing so now. Instead, weâll show you how weâre using AI right now - how we stay sharp on whatâs happening in the field, and where we see it making a difference for our clients.
Letâs start by stating our stance: at Abtion, we donât see AI as a silver bullet, but we do see tremendous potential in applying it in the right places.â¨
The custom chatbot we built for Dao instantly streamlined their operations, freeing up 20% of their customer support capacity.
Staying sharp
We work continuously with the technology to understand what actually works in practice. If youâre looking for practical, distilled insights into AI developments, stay sharp through our newsletter. Here are two relevant examples of the kind of updates you can expect.
âAI-first tools
Weâre seeing tools that are built around AI from the start, not just supported by it. The question is no longer how AI can assist, but how much of the process it can handle. We use platforms like Bolt.new, Cursor, Lovable and Replit as starting points for our explorations. They provide a strong foundation for building an AI agent that can collaborate closely with a real developer throughout the process.
Conversational Shopping
In April 2025, ChatGPT launched a shopping assistant that understands natural language. You can ask for something like "a quiet vacuum for a small apartment with wooden floors" and get tailored suggestions without logging in. It's a clear shift from search to conversation.
How we're using it
These projects show what AI can do in practice and theyâre helping us learn where the technology fits best.
Custom chatbot
With dao, we developed a custom chatbot to ease the load on their customer support team. It now handles a large share of incoming questions around the clock, seamlessly integrates into the customer experience, and frees up the team to focus on everything else, while customers get faster answers.
Activity planning enhanced by AI
In our collaboration with Det Danske Spejderkorps, we used AI to support activity planning for scout leaders. The goal was to make it easier to build coherent activity plans across a wide range of existing content - while staying true to the core of the scouting method, where children learn leadership through experience. AI helped bring structure, overview, and relevance to what was previously a dense and scattered pool of materials.â¨
Offer generator
âFor Byggetilbud, we built a system that generates renovation offers for private customers. It was developed with an AI-first approach to explore how far we could go beyond using AI as just a support tool. We used the platform Replit to prototype with AI from the beginning. It let us test ideas quickly and explore AI as an active development partner. Which resulted in an efficient offer process, that quickly tailors to the customers individual needs.
Cases
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Let's talk about your next project
Mads Hofman
CEO & Advisor
Abtion \
We solve real problems and deliver intuitive, enjoyable user experiences. We believe in the power of simplicity and user feedback as the key to creating digital solutions that resonate and endure.
