Danløn
Website focused on leads and conversion
Client
Danløn
Duration
4 months
Industry
Finance
Services
WordPress
Accessibility
Security
Platform- and API architecture
React
Drive conversion and enhance editor experience
Danløn came to us with a clear ambition: to launch a new danlon.dk that could better communicate the value of their payroll platform and convert more visitors into leads.
Their existing setup made it difficult to present functionality clearly and to support the many small and medium-sized businesses that rely on Danløn’s simple, self-service user experience. Improving conversion flows and making the editor experience far more flexible were both essential project drivers.
A truly block-native WordPress site
We built danlon.dk as a truly block-native WordPress site, to give Danløn a fast, flexible and scalable marketing platform.
Instead of relying on a classic theme or heavy page builder, the solution is based on reusable, brand-aligned blocks and patterns with sensible defaults and guardrails. This provides the Danløn team a lot of freedom to build and adjust pages directly in WordPress, but in a way that design stays consistent across the site.
We collaborated closely with design partner NexusOne and worked in an iterative, transparent delivery model with continuous alignment.
"This case demonstrates how WordPress can meet enterprise level security requirements without compromising flexibility. By combining a block native architecture with a hardened security setup, we delivered a platform that gives Danløn both performance and compliance, even with extensive third party integrations."
Product Manager, Abtion
The solution
High security requirements
A key challenge was the exceptionally high security requirements for the website.
Despite extensive use of third-party services, we achieved an A+ security rating across multiple scanning tools by tightening CSP policies, collaborating with external vendors to improve CSP support, and implementing advanced techniques such as strict-dynamic directives and CSP violation reporting.
Modern, secure and future-proof WordPress setup
The result is a modern, secure and future-proof WordPress setup - done properly. The platform is significantly more maintainable than traditional theme-based solutions and gives Danløn editors full confidence to publish, test and iterate at speed.
Danløn can now communicate their value more clearly, optimise conversion flows continuously, and support ongoing growth, all on a foundation that meets enterprise-level security standards.
\ Step into the engine room
Our process is open and inclusive, and we invite our clients to take play an active part in the creation of the product.
Let's talk about your next project
Mads Hofman
CEO & Advisor
Abtion \
We solve real problems and deliver intuitive, enjoyable user experiences. We believe in the power of simplicity and user feedback as the key to creating digital solutions that resonate and endure.
